Our Founder​

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Before founding JFL, his career was built at the very core of the global elite auction world. He spent years serving as Vice President, Senior Specialist, and Auctioneer for the Jewellery Department at Christie’s Asia Pacific, and later joined Poly Auction Hong Kong.

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Across nearly two decades in the high-end jewelry auction industry, his footprint expanded globally—spanning Mainland China, Taiwan, Japan, Singapore, Switzerland, and the United States. From evaluating auction-quality masterpieces and secure high-value consignments to orchestrating international previews, he has always operated at the vanguard of the market. Armed with an acute instinct for value, he played a pivotal role in driving the expansion of the auction business in Mainland China and famously spearheaded auctions that smashed multiple world records.

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Today, JFL serves as the launchpad for his distinct, dual-lens advisory. He has pioneered a consultancy model that uses an artistic eye to deconstruct corporate strategy, and top-tier commercial logic to empower private portfolios.

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On one side of his practice, he provides discreet, bespoke jewelry advisory to elite collectors and family offices worldwide. On the other, he steps directly into the boardroom as a high-level corporate advisor and helping high-growth companies dismantle bottlenecks, overhaul their creative direction, and restructure their brand architecture for launch.

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Beyond his active consulting practice, he remains dedicated to advancing the industry's next chapter, regularly sharing his cross-disciplinary insights at global seminars, elite forums, and academic lectures.